World Woman Hour
AWARDS: 2021 The Drum Awards - Most Effective Use of Video
CLIENT: World Woman Foundation
YEAR: 2020
TECHNIQUES: Adobe Indesign, Adobe Photoshop, Tumult hype
DESCRIPTION: World Woman Hour is a social media powered movement to help girls find the one hero that inspires them to follow their heart, and ambition. It features 60 of the most brave women you could ever meet, with 60 of the most interesting stories you could ever hear. Encouraging you to change your life and find the woman who could be your hero.
ROLE: Execute social elements across all platforms including trailer social post, trailer Instagram stories, A social grid post for each of the 60 women, individual stories post for each of the 60 women, quote posts, event header videos for each social media platform, instagram live discussion promo post, and social media giphy stickers.
Social post video trailer:
Social posted by participating women:
Instagram stories made for each woman:
Facebook event header:
Quote posts:
Social media sharable gifs: